About Data Geniuses

Our journey began with our founder's 27-year expertise in B2B marketing. As a consultant in sectors like Transport, Waste Management, B2B Insurance, and more, she recognized a critical gap: the lack of high-quality B2B data demographics. This led to the creation of our data agency, aimed at transforming B2B marketing data.

Traditional B2B data, particularly those using Standard Industrial Classification (SIC) codes, often fail to capture the specific nature of businesses, making it hard for marketers to target their campaigns effectively. This inefficiency leads to wasted marketing budgets and efforts, as irrelevant data hampers reaching the right audience.

Our agency addresses these issues by providing in-depth, accurate, and actionable B2B data. Using advanced analytics and innovative methods, we offer insights that delve into the exact nature of businesses, empowering marketers to make informed decisions and optimize their strategies.